Why Search Engine Optimization Is Important
Search Engine Optimization is a powerful way to improve your websites ranking in search results. Ranking is important because it determines how high your website appears on a page of search results.
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When talking about SEO it is common for the term search engine to be used interchangeably with Google.
Why search engine optimization is important. SEO stands for search engine optimization. The key difference between SEO and paid advertising is that SEO involves organic ranking which means you dont pay to be in that space. Roughly 70 of all search traffic moves through Google.
The higher your site appears the more clicks it will get. Google is the most popular search engine by a wide margin. This happens for two reasons.
SEO is the process of taking steps to help a website or piece of content rank higher on Google. A website optimized for Google will also perform well in other search engines such as Yahoo.
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